Digital Product Licensing: How Does It Work?

Digital Product Licensing

Licensing is acquiring rights to certain work or product. This is common in the world of cinemas and artists. When the person uses that licensed product the license holder is paid for it. Licensing digital products occurs similarly.

Despite the range of licensing options offered, let’s look at some well-known expressions.


Symbolized by a C in a circle and a caption: all rights reserved. It is the most used license, especially by prestigious companies and authors, and implies that only its author can use, modify and distribute its content.

If a third party wishes to use it, the author’s express authorization is essential for that particular purpose and, in many cases, payment for its use.

Any content available on the Internet that does not specify a license type is automatically copyrighted, although it may be used, with limitations, for educational or news purposes. So it can also be applied for licensing digital products.

With the proliferation of online stores to download digital content and in order to maintain the rights of authors and publishers, the industry has created a digital rights management system and an anti-copy program known as DRM.


It is copy protection included in most commercial digital products, such as software, music, videos, e-books, etc., and that limits the use of the digital product purchased, usually linked to a brand of device or platform, such as the number of private copies allowed.

Apple recently distanced itself from using it for music downloads from its iTunes store, deeming it harmful to its customers. In addition, consumer entities consider that DRM violates their rights and question its effectiveness.

Another variant is the license implemented by the Associated Press, called News Licensing Group, which aims to charge aggregators, blogs and Internet users for the use of their news.

The second license is Copy left, identified by an inverted C in a circle. It is a type of license that offers the possibility to use, copy and redistribute a work and its derived versions simply acknowledging its authorship.

In essence, it is the opposite system to copyright and does not require authorization from the author for its use.

From Copyleft are born almost all types of licenses used for the distribution of digital content on the Internet, among the most popular is Creative Commons (CC).

Creative Commons

Identified by the CC symbol within a circle, it bases its philosophy on the free distribution of digital products but allows for the incorporation of different limitations on its use.

Digital Product Licensing and Marketing

There are several types of profitable internet businesses, licensing digital products is one of those viable options.

Although little known in Brazil, this branch moves millions in the United States, for example. And the trend is to gain more and more space on Brazilian soil as well.

When it comes to digital products, this option is very interesting. How it works: you purchase and purchase a license for a certain product ready-made and you can sell it with the full profit.

You will pay only once and will have the amount of profit that is obtained from the resales, that is, you will carry out a constant exploration of that brand.

If you don’t want to develop a product, you can choose an international or national website to buy your licensed product, that is, obtain a digital product license.

When the products are in English, you need to find a professional to translate and adapt this product to Portuguese.

Certainly, despite having to seek professional help, it will be much better than having to start a total project from scratch.

Where can I find these licensed products to sell?

Although many people do not know and think that it is very complicated to sell licensed products, it is not as complicated as you think.

You must first go to a website that offers these products, i.e. Digital Product Licensing. An example of these sites is the Reseller’s Superstore. To purchase your digital product on this site, it is necessary to register before anything else.

Making a purchase of digital product licensing

After completing your registration, you will need to inform a payment account. The data must be international, that is, if you have an international credit card you can use it.

If not, don’t worry. You will be able to use a PayPal account where you can use either prepaid or credit card, add money or make a transfer.

After making the payment, a link will be provided to download the chosen material. Oh, and of course, you will need to analyze within the list of products offered the one that best interests you or that is within your strategy. Extract the product after downloading it. The product will come with a sales and purchase confirmation page.

You can make changes as you see fit. For example, you can choose to change the product cover.

If you don’t want to pay for a translation, you can do it yourself. Since some content is dense, outsourcing this service is most people’s preference.

Once completed and the material is ready, you can release it to the market and share it with your audience.

Another site option is Exclusive Niches. It basically works like the first example, but options tend to have higher buyout values. This site has an explanation of the product’s content.

As we said, there are also national websites for licensing digital products. They already have numerous options already translated. This will give you a lot of conveniences since you won’t need to find a professional to do the translation, nor will you need to pay for it.

Where to sell after completing digital product licensing

Well, after purchasing your product and after it is ready, it’s time to launch it on the market.

One of the main platforms that can serve as your ally for digital product licensing is HeroSpark’s SparkMembers, a member-area format platform for promoting digital products.

For this, you just need to register in the tool and configure the options related to your infoproduct. In that case, you will be a content producer. Both options will get you remuneration on the sale.

Once you have your product you need to define how much you will charge for it. Do the research and set the price.

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