Learn about 9 types of marketing and how to use them

types of marketing

The digital world has transformed the way to consume. Marketing, of course, would not be left out. Consumer habits and the relationship with brands and businesses were transformed by different types of marketing.

But what is this? What are the types? How to use them? See all this in the following post.

What is Digital Marketing?

Digital marketing is a set of specific actions, which serve to present a brand or product to a potential customer on the internet. SEO, email marketing and product marketing are some of the common terms of marketing actions in this niche. Even the sales team at kingdom valley naya pakistan has opted to use the concept of digital marketing to increase their sales.

The marketing objective is linked to lead, in the short or long term, the customer to the purchase, meeting their needs and desires. With the internet, companies use digital marketing as an efficient tool to attract the public’s interest quickly and practically. The advantage that the online medium offers is being able to monitor your brand’s performance in real-time, measuring all user actions.

In addition, digital marketing allows for greater interactivity with the audience; target audience segmentation accurately; cost savings (being viable for any company interested in investing); and targeted promotion, focusing exactly on the audience the company aims to reach.

8 main types of Digital Marketing and how to use them in your company

1. Inbound Marketing

Inbound Marketing or Attraction Marketing aims to arouse the interest of the public, attracting people to the product or service from a brand. In this modality, it is the customer who looks for the company (he is attracted) when he needs to solve a problem, so that the company seeks to meet the needs and offer assertive solutions.

Thus, captivating (and attracting) the audience, the company acquires a loyal audience. An example of Inbound are newsletters, that is, periodicals sent by email, which engage a community of potential customers.

2. Content Marketing

It aims to promote relevant content in order to attract a certain audience. The company must filter the customer profile so that the posts speak directly to its audience. That is, by drawing a profile, targeted content will bring greater traffic of engagement.

The most common ways to generate content marketing are blogs. These are exclusive channels that generate notoriety. The websites are also options for institutional channels with the company’s main information in a single and reliable space. And, of course, social networks such as Facebook, Instagram, Twitter or Youtube, where users can get closer to the brand, increasing interaction and product visibility.

Finally, there are educational materials such as e-books or infographics that answer the main questions of the audience. This type of marketing has great results in the medium and long term.

A good example of an application is to create official communication channels for the company, updating the media frequently. It is important to emphasize the validity of the information and the approach, in order not to damage the brand’s credibility.

Video Marketing

As its name suggests, it is advertising in video form. They can be advertisements, live broadcasts, lectures, webinars, animations, product demonstration videos and even video classes.

The form of application by the company must follow the focus of the product in question, adapting to the proposed theme. Video advertising has become increasingly popular as a dynamic and easy-to-consume attraction.

3. Relationship marketing

This marketing encompasses the entire relationship between the brand and the customer, always seeking to maintain a positive image. In this type of marketing, the priority is customer loyalty. For this, several strategies are adopted, such as loyalty programs, email marketing and content production for social networks.

4. End marketing

End marketing is a set of brand planning actions, aimed at motivating employees and including the participation of the company’s HR (Human Resources) sector.

Its strategies promote teamwork among the company’s employees, joint problem solving, courses, campaigns, lectures and a career plan.

5. Local marketing

This type of marketing has the function of attracting customers to the brand, prioritizing customers who are close to your business – whether they work, study or live nearby.

Thus, local marketing is even more valuable for small businesses, such as a bakery, a convenience store or a neighbourhood store, for example. People often favour trade in their region, therefore, marketing strategies include segmentation, opportunity analysis and search engine audience.

6. Affiliate Marketing

The current “public” (sponsored publications) of digital influencers, that is, when an affiliate (someone with many followers on a social network) promotes an entrepreneur’s product, either on a blog or on a social network, they receive a commission per every sale made.

In this way, producers increase their dissemination channels, while affiliates manage to monetize their online environment. In addition, customers themselves benefit from expanding their field of research, which allows them the greatest likelihood of an assertive purchase.

7. Outbound marketing

Outbound Marketing is used to actively prospect for leads and contact the target audience, being a great ally of digital marketing. Outbound marketing strategies are e-mails, calls, flyers, billboards and advertisements.

8. Direct Marketing

Direct marketing is defined by a set of direct actions for a specific audience, that is, the search for people who are already fans of your work. As it is a type of marketing focused on the public that is already interested in a certain topic or company, the results obtained are much faster and at a much lower cost.

The first step in creating a successful direct marketing campaign is identifying your target audience. Map customer information such as gender, age, personal interests, income, etc. Then, define the approach that best fits the profile of each customer, whether through social media, flyers, emails or printed letters.

With the main tools of the digital marketing strategy suite in hand, it’s time to give it a try. A good tip is to start with a smaller niche of your target audience, observing the results and adapting the approach methods. Finally, don’t forget to follow the results in real-time, so you can plan the next steps in an assertive way.

Now that you’ve seen what types of digital marketing are, you’ve noticed that there are several ways to combine strategies to achieve viral marketing and make your business a huge success. Whether you are an independent entrepreneur or a digital influencer, you need to be aware of market techniques, keeping in mind the needs of your target audience.


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