Qualified Leads: 10 Tips to Win Them

Qualified Leads

Generating qualified leads is fundamental to digital marketing and is a decisive factor in making sales. A lead is a business opportunity, that is, someone who is interested in your service, showing an intention to buy. Consequently, that person is more likely to become a customer.

What is a Qualified Lead?

A qualified lead is that person who has demonstrated an intention to purchase your product or service, but who, at the same time, also fits your avatar’s profile. That way, these people are even more likely to become potential customers.

Qualification increases your digital business’s conversion rates. Since, through leads, you can keep your team’s focus and efforts on contacts who are really interested in your offers.

Not all leads generated confirm themselves as buyers of your service or product, but with qualification, you can solve this problem. This is because, in this way, it is possible to reduce the margin of contacts that will not actually make the purchase.

There are ways you can draw a digital marketing strategy, combining several actions, to generate qualified leads. Want to know how? Keep reading.

How to generate and get qualified leads?

1. Contents of the sales funnel

Of course, understanding how to generate qualified leads involves producing content aimed at these potential customers. The sales funnel, which stages the consumer’s buying journey, can help you with this.

It is important to nurture the potential customer from the beginning of the journey until the moment of purchase. Therefore, at the bottom of the funnel, it is necessary to deliver relevant content and emails to provoke the desire to buy.

2. Make Landing Pages

A landing page has all the elements aimed at converting a lead. Therefore, these pages tend to have high conversion rates. You can create a landing page inviting the person to download an ebook or to watch a webinar, for example.

Another alternative is to use the landing page to show the success story of one of your customers, exposing your digital business strategies. Because of this, these pages are used a lot for people who are already at the end of the sales funnel.

3. Webinars

Another tip on how to generate qualified leads is to organize a webinar to present content to customers. This can help you remove doubts from the generated leads and build authority, becoming a reference in your niche.

4. Advertise on Facebook Ads

If you want to know how to generate qualified leads, you need to know that just having a social media account is not enough. It is also necessary to advertise in them. In that case, Facebook Ads is a good option.

Facebook’s ad platform helps in targeting your audience. Therefore, your business campaign will only reach those who are really potential customers, in order to qualify your leads. In other words, this funnel strategy filters people (interested and non-interested), optimizing the sales process.

Facebook takes into account demographic data such as age, gender and location, interests and content that the user has previously shown interest, for example. After segmenting the audience, the campaign should take them to a landing page or direct them to your business blog.

5. Long tail keywords for SEO

SEO is the optimization of search engines, i.e., it is a criterion that must be followed to get well ranked higher (and seen) on Google. One way to use it to get qualified leads is to apply it to your content long tail keywords, that is, terms that are more specific, rather than broader and more generic words.

This will also make the content more targeted to your audience that is internal to your product or service. Try it!

6. Make CTAs and forms

Another strategy on how to generate qualified leads is using CTAs in your content. These is links on a page that lead users to perform actions or words used to guide the person. Also, place contact forms on your website as well.

Only those interested in consuming your offer will click on the CTAs or fill in the forms.

7. Have marketing automation software

Marketing and sales automation software achieves the qualification of leads much faster and faster. They also create automated and personalized lead nurturing flows, which work by identifying contacts who are already prepared to receive a proposal.

With that, the marketing team only has to approach the potential customers pointed out by these softwares.

One of the ways to generate qualified leads for free is using tools that cost nothing. They can help both identify and manage these potential customers. There are different types of tools, but they all help with the same goal: lead generation.


HeroSpark allows you to create landing pages and automated email triggering for free. This way, you can capture leads and nurture them until the moment of sale.

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