Do you know that SEO for your content images can be an important strategy for your company to have more reach on the internet?
When browsing a website, blog or consuming any service in digital environments, the look we find is often decisive to drive the user to a direct click to your store or product.
After all, what is SEO?
Before understanding more about the use of images, see a brief definition of what SEO is. Search Engine Optimization (SEO) is a set of search engine optimization engines that value strategies that improve the placement of websites in search engines like Google.
The practice is related to digital environments. It makes your company’s content reach the target audience and appear in the first internet search results. This occurs through the keywords related to the chosen subject, which are usually searched by the user. For example: “how to take an online course”, “lemon cake recipe”, etc.
Why use SEO for images?
It is a fact that words represent the majority of digital communication, but the great value of images is also one of the prominent elements in modernity. An image can be an individual’s first form of contact with a concept, a product, a service and any other form of content. It plays a decisive role when drawing attention to something, even before offering a deeper reading of the text.
The value of images for SEO is growing in several fields, and, in digital marketing, this has also been observed. Many users, when searching for a service on the internet, give
Preference for companies that make use of images, because they find it more interesting or pleasant. Thus, visual marketing is already widely used to make first contact with the desired message for the Internet user, transmitted in a concise and faster way.
People also search for photos on Google. Therefore, SEO for images is essential.
The Google search algorithm is guided according to what offers the best browsing experience to the user. Thus, if the trend is for our attention to be captured by images and these are increasingly valued, the site’s ranking will follow this line of use and will value content that works with images. Care in using these visuals is necessary to even determine whether a user will consume your content or not.
Image as an SEO strategy
The big question that affects everyone after understanding the importance of this resource is: how to use image as an SEO strategy? Calm down, we’ll explain everything to you! Several tips can lead to a more conscious and strategic use of SEO for images and marketing actions for website optimization.
It is recommended that the figures reflect what is being worked on in the written part of your page, and can serve as a complement or just a second way to navigate through it. Even technical elements and indexing on your site directly influence the potential of your SEO practice.
Pay attention to how the image is used, not just whether your content has images or not. See the tips below:
1. File name
As irrelevant as it may seem, the filename of the image that will be used must also be worked as part of the text, considering the use of keywords in some specific division forms. If the filename serves as a kind of description of the image, Google and any other search engines can better interpret the usefulness of that feature and what it is complementing.
A file named just with random numbers, for example, says nothing about the image itself. It is preferable so that it is renamed objectively but with content. Using about three hyphenated keywords is a sure method of conquering the algorithm and making your file effectively exert positive effects as an SEO strategy. For example: “what is infoproduct-how to make infoproduct -successful infoproduct”.
2. Type of image
The type of image that will be used is connected with the essence of your message to users and customers. In addition to the concern with search engine optimization rankings and statistics universe, content marketing and digital marketing strategies come into action when analyzing the best way to collaborate for good positioning and also capture users with the type most suitable image.
Photos of people, for example, are useful images to illustrate your content. In addition to being easy to find (they can even be extracted from social networks of the desired personality for the post), they objectively show about the proposed subject. Illustrations are also a good bet. Choices vary depending on the context, whether it’s something more factual or artistic.
3. File format
Another more technical element that helps when using the image properly is the file format that will be used, also connected to its size. If the image is saved in a format that generates a very heavy file or does not suit the way you want to use it, it may take too long to load when accessing your site. This affects your SEO and harms you’re positioning in the rankings, as it increases the number of dropouts even before the content is loaded.
The user’s experience on the page should be the guide of your strategies because it is taken into account by the search algorithm. If your site shows a page with some navigational hindrance, such as slow loading, it will tend to suffer an algorithmic penalty and will be lowered in the ranking.
Prioritize more compressed file formats that take up less space and are easier to load. A JPG image is a good practice as it can be compressed without losing quality.
Good use of information architecture and focus on user experience is required. Just as the use of images in your strategies is directly related to online success.
By contributing to a good SEO practice for images and reflecting on a consequent optimization for search engines, the use of pictures can be decisive, from the moment of capturing potential users of your service or content to promoting greater engagement of those who are already interested for them.