Knowing what a responsive website is essential for any entrepreneur. The concept refers to websites that can be accessed entirely via cell phone, which is very relevant considering that smartphones are indispensable tools nowadays.
That’s why all your pages need to be completely accessible on any computer, smartphone or tablet. Devices do not stop evolving and, therefore, having a website that does not adapt to all formats can bring a lot of damage.
What is Responsive Website?
A responsive website is one designed to adapt to any type of resolution, without it getting distorted or the information not fitting entirely on the screen.
With this type of design, the website identifies the width of each screen to adjust the size of images, fonts and buttons to create the best experience for the user.
Want an example? Access the HeroSpark website from your computer and then access it from your smartphone. You will see that the layout of the elements on the screen has changed, but you can see the contents clearly and find all the commands with ease.
With a responsive website, the user does not need to zoom in order to be able to read the texts and view the images.
What is the difference between a responsive website and a mobile website?
As mentioned earlier, a responsive website is designed to fit any type of screen.
A mobile site, on the other hand, works as a second site, made exclusively to be opened on a certain type of device, such as a smartphone.
In general, the ideal is to opt for the responsive site, as it offers a number of advantages.
Advantages of having a responsive website
With a responsive website, the user experience is infinitely better. If the site does not fit the screen, the chances of the user not finding what they are looking for is much greater, which can reduce the chances of your product or service being converted.
Another advantage is that Google prioritizes responsive sites in its search results algorithm. In other words, it is essential to ensure that your website adapts to different formats so that you can get good results.
Mobile access is growing and the trend is for it to grow more and more. A survey by the Brazil Internet Steering Committee indicated that smartphones are used by 99% of people connected in the country, with 58% of them accessing the internet only by cell phone.
This shows that if your site is not responsive, you are offering a bad experience for 58% of Brazilian Internet users. And you don’t want that, right?
Still talking about experience, if your site is not responsive, the page load speed on your smartphone is extremely slow. A responsive website is lighter and mobile-optimized, which reduces the likelihood that your user will give up and close the website before they even do what they were looking for.
Among many other advantages, the responsive website is adapted to all types of screens – including those that don’t even exist yet. In other words, by opting for this format, you are already preparing your website to perform well on new devices that may arise in the process of technology evolution.
How to create a responsive website
Creating a website from scratch may seem unfeasible for many people. But calm down! We’ve brought you some tips to help you through this process.
Define when the change will be made
We often want to make significant changes in our business, but we end up putting it off until later, and “after” never comes. This is usually because of fear of taking this next step or simply lack of knowledge about how to do it.
Analyze your website traffic
Do you frequently review your website results? Checking the statistics and the number of people who access it is essential to know how important this channel is to your business.
Furthermore, with this information you will be able to compare the numbers of hits before and after introducing a responsive design to your website.
Analyze sites from competitors and from other segments
Do you have any idea what your website’s design will look like after this change? When making this transformation, it’s always worth taking a look at the sites of your competitors and other big companies you admire.
Do Google searches, access sites on different devices, and see the differences between web and mobile experiences. Notice how the images and fonts are distributed in each of the formats.
First, write down everything you liked and want to introduce on your website. Then write down what you didn’t like. Then write down your competitor’s flaws and, from there, look for ways to provide a much better experience for your customer on your site.
Don’t program alone
If you are not an expert in website programming, an alternative is to invest in the design tools available on the internet.
With attention and willingness to learn, everyone can create a website or develop their own landing page.